Learn the basics of reputation management, what you need to know about reputation management, and how Profile Defenders can clean up your online reputation.Most of us don’t feel the need for reputation management until we come under attack. Once there’s a negative or slanderous comment online and you know that it

is being read daily by web surfers, the issue suddenly becomes serious.Actually, reputation management is something everyone should think about. The Internet, which gives everyone access to all kinds of information, makes this even more essential. Consider the words of Warren Buffet: “It takes 20 years to build a reputation and five minutes to ruin it.” In the online world, those five minutes are more like five seconds.

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A central challenge of most organizations is that they need skilled marketing people who can read and understand the data resulting from online monitoring, as well as subsequently craft well-thought-out strategies to build business. In other words, although a company intern who spends 10 hours a day on Facebook and has been blogging since the age of 12 may feel the most comfortable online, that intern will not have the business acumen to develop and carry out a long-term, in-depth ORM strategy.

reputation management